Concept build · bakery
A bakery that sells out by nine.
Zrno is the kind of place that does not need a website so much as it needs a way to stop turning people away. The whole design came down to one question: how does someone order a loaf for tomorrow at 17:00, from their sofa, without anybody installing an app?
Family bakery · since 1998
Bread from the oven
at 6:40.
Order for tomorrow
Orders by 18:00091 340 118
- 06:40White, rye, wholemeal
- 08:00Burek, cheese pie, spinach pie
- 10:30Cakes and tortes to order
What bakery owners tell me
Some version of this comes up whenever you talk to a baker: "We sell out by nine and then people are annoyed with us." That is not a marketing problem. Nobody needs to be persuaded to buy the bread. The problem is that demand arrives at 06:30 and the oven decision was made at 04:00.
So the site is not a brochure. It is a way of moving a small part of tomorrow's demand into tonight, where it is still useful.
Three decisions that shaped the page
- One page, no navigation to speak of. Everything worth knowing is on the first screen: what comes out of the oven and when, today's prices, and the order deadline.
- The order deadline is the hero, not the photography. Most bakery sites open with a wide shot of bread and push everything else below it. Nice, and useless at 17:00 when the actual question is "can I still get two rye loaves for tomorrow". Here the photo of the oven sits beside the answer instead of on top of it, and the answer is the biggest button on the page: order by 18:00.
- Orders go to a phone, not a dashboard. The button opens WhatsApp with the first line of the message already written, and the number sits right next to it for people who would rather call. Nobody is logging into an admin panel at 4am.
If the staff have to change their morning routine to use the thing I built, I built the wrong thing.
What it is allowed to weigh
There is no live site behind a concept, so there is nothing honest to measure yet. These are the limits I would hold the real build to, and check before launch. The business outcome I cannot claim either, and making up a number like "orders up 40%" is exactly the sort of thing that makes agency case studies worthless.
No framework, no jQuery, no cookie banner, no consent manager, no chat widget, no tag manager. Almost all of the weight in a typical small business site is those six things, and not one of them sells bread.
What I would do differently
The price list is the weakest part. A bakery changes prices more often than a law firm changes partners, and right now those numbers live in the HTML, which means they go through me. For a real client I would give the owner one small screen for that block, or accept that I get a message twice a year and do it myself. Probably the second. It is a bakery, not a stock exchange.